Following the incredible boom in online gambling experience in the last few years, thousands of online casinos are available online. Moreover, new ones desperate to pull players from existing sites are often launched.
For players, the massive selection of websites means they can find sites that cater to their preferences. And if they no longer enjoy a website, there are many others they can turn to.
For casinos, however, the tricky business of standing out from the crowd is a daily struggle. Because so many casinos offer similar opportunities, it may be tough to differentiate one site from the others.
So, what do online casinos do to make themselves known and stand out from the rest? We’ve looked into this to discover some strategies that are proven to work.
Branding
One of the most important things an online casino can do to stand out is to have branding that differs from the competition. Choosing a name that rolls off the tongue and is easy to remember is essential.
Once a name is decided upon, a casino should carefully develop a brand logo and branding scheme that is eye-catching and relays a specific message about what the casino offers.
Website Design
Improper website design can easily make or break an online casino. Cumbersome navigation will quickly dissuade players from logging on, and overwhelming design choices could make looking at the site for extended periods taxing.
Therefore, one of the best ways for an online casino to stand out is to ensure that its website is easy to navigate, looks visually appealing, and won’t in any way cause players to be distracted from what they are there for—to gamble.
In addition to proper website design, catering to mobile players is just as important, mainly because of how many players prefer to gamble while on the move.
To ensure they stay ahead of the pack, casinos must ensure their sites are fully mobile-compatible. Having dedicated mobile apps is also beneficial.
Variety
Having a great-looking website and catchy name doesn’t mean much if only a few games exist. For this reason, any online website looking to stand out must ensure they have plenty on offer for players to enjoy.
To do this, sites must ensure that they have extensive game libraries filled with titles that are popular and supplied by the best names in the industry. Brands like NetEnt, Pragmatic Play, and Evolution Gaming have large libraries with hundreds of games.
Signing deals with just a few top developers can quickly secure thousands of games for a casino and give players plenty to choose from.
Alongside regular games (primarily slots), online casinos also need to pay close attention to the needs of players who prefer table and live games. For this, Evolution Gaming offers a fantastic live casino package that will let players enjoy gambling with other players and live dealers and help a casino stand out against any competitor that doesn’t have one.
Customer Support
Whether you have serious queries about your player account or a simple question that you’re looking for clarification on, chances are you’ll need to use customer support at some point. Finding lackluster support could easily ruin an otherwise good casino.
There are two main ways casinos can ensure they stand out from the crowd in terms of customer support. The first is offering a solid support section with an extensive FAQ and knowledge base.
This will allow players to quickly find answers to questions they may have without needing to connect to a support agent. However, this section should be well laid out and easy to navigate without endless menus that lead to answers unrelated to the question.
The second area is to have a well-spoken and dedicated support team. These agents often help define a website’s reputation and help shape the impression players have of a site. Unresponsive or unhelpful agents will quickly turn people off from playing on a site.
However, having friendly support agents who can quickly assist with simple and advanced queries can help a site attract players. Generally, players will overlook other minor issues in an online casino if they know a decent support system is in place.
Promotions and Bonuses
While all the above factors will help an online casino stand out, perhaps nothing is as crucial to the success of a gambling site as its promotions and bonuses. These are the first things that many players look for when searching for an online casino.
Because they are the most searched, perks offered to players generally attract players the most and, if they are reoccurring, encourage players to keep playing instead of jumping to another site.
Almost all casinos know this, so it is rare to find a casino that doesn’t offer a wide variety of promotions to its players. In fact, you’d be hard-pressed to find a single online casino that doesn’t offer a bonus or promotion in one form or another.
Welcome bonuses are the most popular form of reward and can make a casino stand out from the competition. These bonuses are what new players are after, and having a great welcome bonus can cause players to flock to a website.
Following up on players registering an account, seasonal promotions, or having a reward structure or program is a sure way to ensure players keep coming back. These will give players perks for playing, resulting in more people playing more often.
