Visual appearance can be everything, despite being told never to judge a book by its cover. It’s a statement that can be applied to many aspects of life, especially when it comes to being online.
The way a website has been designed can often be telling in regard to how a site may perform. The effort that is spent in making the pages being explored and navigated can allow visitors to make an informed decision immediately about what to expect, with many making them in a matter of seconds. If it’s not quite right, then it can force people to leave and never return.
The iGaming industry as a whole has recognized the importance of visuals in their designs. Casinos spend a lot of time ensuring they get their sites to look as appealing as possible, whereas software providers make sure their games are visually gripping.
Why Do Online Casinos Focus On The Themes They Use?
The use of blockbuster themes can instantly help players feel welcome when they use an online casino for the very first time. The theme can be something that they may resonate with, which can make each session feel a little more positive and enjoyable.
For instance, it’s not uncommon for a website to utilize popular visual elements to engage with its players. Some may opt to use colors that can be associated with class and elegance to try and give them an appearance of quality. Others may even look to use themes based on popular culture that has a huge following. This could be in regard to a historic period, or it could involve an activity that is widely enjoyed.
In truth, casinos have the ability to use any theme they wish to create a brand image, but they need to get it right. It needs to remain consistent and not create confusion or conflict with other page aspects that may impact the overall UX that is being created.
Take a look at the 32Red casino sites as a source of inspiration, as they have managed to keep things simple with the themes that they have used throughout.
They remain familiar with players as they match the branding the casino is known for while remaining neutral and inoffensive, as they do not make the UX too hard to get to grips with. The simplicity that is offered will appeal to players, as they know they will have an experience that is positive.
Why Do Software Providers Use Blockbuster Themes To Attract Players?
Much in the same way as online casinos do, software providers will also look to use themes to attract players in an effort to get them to play their games. With the games market being incredibly saturated in terms of the options available, the use of visuals have become a key marketing technique.
Game developers have had to come up with various themes to diversify their titles from their competitors and provide their loyal player base with something new each time they release a new game. The imagery that can be created helps them to achieve this, as it can be very difficult to do with game mechanics alone.
Blockbuster themes carry an aura and reputation that many players will immediately become invested in, especially if they are visuals that are very familiar. Again, some are widely enjoyed across the industry by many, with certain historical periods or pastimes often being the most popular.
Providers who are able to create the right theme or even use inspiration from others will have a better chance of convincing players to try their games out, which could potentially lead to loyalty and generate more revenue.
Themes And Visuals Are Everything In The Digital Age
With the way we use the internet today, it’s hardly a shock that online casinos and businesses within the iGaming industry are using blockbuster themes and visuals to try and attract players as best they can.
As highlighted, users will take the look of a website’s visuals immediately into account and base a decision on whether they want to continue exploring it or use it for whatever their needs.
Online casinos rely on good UX, and their web design can play an important role in this, which is why they use blockbuster themes to try to attract and keep players on their sites for as long as possible.
